Google launches Lively

Google is launching a new service today called Lively, a browser based virtual world add-on that lets users create and customize avatars and worlds, interact with other users, and generally have a richer social interaction than is offered by GTalk today.

Worlds can be embedded into web pages, although only Windows users on IE or Firefox can view them, after an add-on download and installation. Mac and Linux users will have to wait for now.

via Techcrunch