The Click Initiative
After typhoon Ondoy ravaged the Philippines, we helped by preparing and donating food to the affected people. The people needed more help so we thought why not come up with a campaign empowering all the webusers, since a lot of them were helping tweet and retweet calls for aid and volunteers. Then, my former partner in the Ad Agency Jao sent me a copy for a video idea… It started from there….I asked helped from the usual suspects: Val, Team and Leandro and then we developed the site in a few days. :)
What is it?
The Click Initiative
is a viral campaign
that gives an opportunity for the web user
to take part in a fund-raising effort
for the relief and rehabilitation of typhoon Ondoy victims
by way of influencing the future leaders of the Philippines
to donate a portion of their campaign money.
By simply viewing and spreading this video, we are hoping that our Presidential Candidates will soon take notice and immediately accept the online community’s petition.
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