It’s More Fun Weekend Project
I’ve been doing a lot of weekend projects for the month of December. I finished 3 so far. This was the first one, the second one was VERSUS/HEARTS and I just finished the third one last weekend.
I really like the “It’s More Fun in the Philippines” tagline BBDO Guerrero came up with, the direction of the campaign and the big idea behind it.
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In doing this exploration, I took into consideration the comments about the icon and the typeface. I also tried to keep it close the intention, tone & feel of the campaign.
This is solely a personal exploration and interpretation of the campaign. :) It’s something I do for fun.
You may download the full PDF Deck Here.
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